Viral Communique Email Marketing Solutions

Welcome to the Knowledge Centre at Viral Communique. Here we have assembled information based on client inquiries and effective ideas for developing a strong and deliberate email marketing campaign.

List Building

Most clients that we deal with have an Opt-In form on at least one page of their website. Opt-in lists, or permission based lists give a higher response rate almost 2-1 over lists gathered by some other means. At Viral Communique, we require our clients to use lists gathered through opt-in or where permission has been granted by each person on the list.

Aside from an on-site opt-in form, there are other creative and fun ways to build your email list. Bare in mind, your email lists are a valuable asset that can be used to build stronger relationships and loyalty with your visitors and clients. Here are two great ways to grow your opt-in list. 1) a get-on-the-list contest or give-away. This doesn't have to be an expensive give-away. People love a good contest! 2) Even more, people love a great deal. providing information so your visitor or client can be a member to a preferred client group will allow you to market directly to your members and provide them with member rates and other incentives.

Campaign Creation

Email Marketing campaigns should have a clear goal and a clearly defined audience. Only if you understand the desired outcomes can you truly determine the success of the campaign. For simple campaigns the objective may be as simple as getting people to view information, or make a yes or no decision on a product or service. Other campaigns may have several components that will need to be deployed on a timeline that may span several months, each time gathering different information or giving newer information until a comprehensive profile of your list respondents is gathered, or perhaps a more complete understanding of your product or brand is transmitted.

Some samples of simple campaigns are:

1) Newsletters - Keep your audience updated on new developments, new staff, and what your company has been doing.
2) Invitations - Invite your audience to attend an event, open house, or appreciation event.
3) Important Information - policy changes, changes in management, share the news with your audience.
4) Reminders - Sent before important events or promotions

More robust campaigns allow you to deploy secondary advertisements or information based on the open and click through rates of the initial deployment. Work with the Viral Communique team to develop campaigns tied to your social networking profile (like facebook) to invite your audience to join your group. This gains you a greater understanding of your audience.

We invite you to call us to brainstorm ideas for your next email marketing campaign.

What to do with the Stats

Once you have deployed your email campaign, you may stay on your administration panel and refresh the page every five seconds to see as more people open and click through. Now what? For many, the success of a campaign is based simply on how many more click throughs the campaign got this time over the last campaign.

Consider creating a new list of those that show the most interest. Set a trigger point. An example of a trigger may be those that have clicked through to your website. Or perhaps, those that have clicked through more than once. This newly created list can be offered a greater incentive to make a purchase or commit to an offering. Over time it is possible to view the stats for those that consistently click multiple times, forward to friends, purchase items or complete forms, and create a Hot List of warm prospects and hot clients.

Stats tell us everything we need to know in order to make our email campaigns successful. Allow our team to view the results of your last campaign and brainstorm ways to make your next campaign better.

Personalization

The key in email marketing is to gather and manage information on your audience. Some email opt-in forms gather only the visitors name and email address. Others ask for more information; company name, phone number, city, state etc. The benefit of gathering as much information over time on your audience is the opportunity for greater personalization.

In its simplest form, personalization in email marketing can be achieved by inserting the recipients name in the email marketing piece. Or while discussing your services in an email letter, insert the recipients company name. These personalization tools are easy to gather and easy to merge into your email marketing piece.

Landing Pages

You have spent weeks, days and hours developing a targeted email marketing piece, what type of landing page(s) will be in place on the click through. Over the past year, 30 percent of Viral Communique client deployments clicked through to their websites homepage. In many cases, the homepage had no information specific to the email promotion.

The landing page is significant to the success of your campaign. Here is your opportunity to create an interesting, attractive pages to punctuate the message of the campaign. Since the landing page is on the internet, all the internet tools and applications are available to you to make your point. Flash, online forms, surveys, video and audio, etc.

This is where your team at Viral Communique really get excited. We welcome an opportunity to brainstorm with you on ideas and opportunities made available through the creation of robust landing pages.